In an age when social media and advertisements are overcrowded, influencer marketing is more important than ever. A majority of consumers use ad blockers, but they also rely on influencers for advice and 80 per cent of users have done purchases from influencers. Influencer marketing has already proven to be an effective channel for brands that use it. 89 per cent of marketers say influencer marketing delivers a comparable or better return on investment than other marketing methods. Influencer marketing consumes over half of the marketing budget for 17 per cent of companies.
In Europe, influencer marketing is dominated by Western European countries, which account for a majority of the total European digital marketing expenditure. Digital marketing spending in Western Europe is expected to reach USD 16.4 Billion in 2022, with the COVID-19 pandemic leading to an increase in digital media use and audience. Influencer marketing is flourishing due to factors such as the high adoption of smartphones, high-speed internet, social media growth, and reduced streaming costs, as well as the integration of advanced technology such as artificial intelligence (AI) and automation.
In this edition of MarTech Outlook Europe, we present the list of the top ten influencer marketing agencies in Europe and the UK that are at the forefront of the social media platform promoting brands. The company blatterPR is a PR agency that helps in connecting with relevant media contacts and bloggers. The creative team at blatterPR offers a portfolio of services in PR and social media. With tailor-made PR concepts, the company accompanies you on the road to a powerful image for your brand. We also bring to you exclusive insights from expert CIOs and CXOs - Casey Baker, Vice President, Digital Marketing, Bank OZK, and Claire Morris, Head of Influencer Marketing, Publicis Media; presenting their ideas and opinions on how brands can retain their customers and influence them. We hope the valuable insights from industry thought leaders and the organizations featured in this edition help you make informed decisions for your brand.
